Sky teams up with Alessia Russo in call for national action on girls’ sport
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Girls in the UK are missing out on 280 million hours of sport every year – a gap that, if closed, could unlock £6.5bn in economic and health benefits by 2035, according to a new report from Public First, commissioned by Sky.
As part of a bold package of recommendations to close the gender participation gap, Sky is calling for the introduction of a targeted tax relief on the production of women’s sport.
With 55 per cent of girls saying that watching professional athletes inspires them to play, the broadcaster is urging the Government to co-invest in the sector’s future growth to boost visibility and showcase more female athletes.
As well as calling for reform, Sky is also taking action, partnering with England and Arsenal forward Alessia Russo and UK charity Goals 4 Girls to launch a nationwide tournament for girls, The Alessia Cup, creating opportunities for teenagers from underserved backgrounds to participate in grassroots football.
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